Australian Attractions Pty Ltd is a Sydney and Melbourne based company providing specialist inbound tourism counsel and assistance to:
- companies too small to be able to justify their own inbound tourism operations,
- large companies whose activities do not support specialist inbound personnel of the requisite level of specialisation, contacts or expertise, and
- companies requiring consultancy on a project basis in the tourist attraction/export tourism sector.
We are experts on Inbound travel with over 25 years of experience and a combined total of over 80 years in our team.
Update
Compared to 2023, 2024 has been a year of good growth from markets — including, finally, China and Japan – but still a long way from 2019.
2023 proved to be false start for many markets, with slow growth in critical airline capacity from Asia.
Our expert sales executives have been out in the market of key travel industry players in Singapore and South Korea, Japan, USA, and the UK and Europe, India and Vietnam — and multiple times in China.
South Korea is the inbound market for NSW and Queensland for 23/24, and many Sydney based ITOs are competing for the Korean inbound market to Australia. Sydney and the Gold Coast are favoured destinations.
China, as we predicted in 2022, opened in 2023 — earlier than we had thought, on 8 January. However ADS approval did not come until August, and only in late ’23 did we see growth of regular leisure tourism. Lunar New Year was very good. Australian Attractions retained our official business structure in China (not easy, as it turned out) and we have re-engaged with the unique firewalled Chinese social media and internet search engines. In July we restarted our sales operation for Greater China with a very senior sales manager in Jerry Wang based in Shanghai.
Talk to us if you want real on-the-ground expertise at a genuine low cost.