The Australian Attractions team
- Ken Corbett, Managing Director
- Louize Godlonton, Director of Sales & Marketing (Western markets)
- Simon Williamson, Director of Sales & Marketing (Eastern markets)
- Nathan Hou, Director, China Market
- Daniel Tan, Senior Manager, Business Development
- Cecilia Chen, Sales Executive
- Lina, China Media Manager
Ken is a strong strategic planner and is one of the acknowledged experts of inbound tourism in Australia.
Ken was, for 11 years, an Executive in the International Offices of the Australian Tourist Commission (now Tourism Australia) marketing ‘Brand Australia’ in key origin markets. He then spent six years at the senior level of major hotel marketing, including Four Seasons Australia, The Nikko Hotel Sydney and Mirvac Hotels.
Ken spent two years as General Manager Marketing of the Sydney Aquarium, building it to Sydney’s most popular inbound attraction. In 1995 he established Australian Attractions, pioneering the concept of specialist outsourced assistance for tourism organisations seeking international tourists.
Ken is the immediate past Chairman of the Tourism Industry Council of NSW, having served in that role for 6 years — representing over 7000 suppliers and around 150,000 of their employees. Ken remains a Councillor of the Tourism Division of the Business Chamber, the new home of TICNSW. Ken has established contacts throughout the senior ranks of Tourism in NSW and the country.
As Australian Attractions Director of Sales & Marketing for the past 16 years, Louize is extraordinarily knowledgeable in the inbound market and has strong proven sales, organizational and computer skills.
Louize has participated as a seller at the past 17 Australian Tourism Exchanges. She undertakes regular sales missions with Tourism Victoria, Destination NSW, Tourism Australia and also solo to the South Asian, Indian and UK/European markets. Louize turns these missions into successful sales figures for operators.
Louize brings her exemplary planning and operational abilities to tourism events. Her tireless and personal involvement with Australian Attractions product ensures success. Her intelligent, thoughtful and enthusiastic commitment to selling tourist attractions to the world translates to excellent sales.
Louize is also a qualified, fully trained Life Coach and a Justice of the Peace. Her joyful, positive approach to life and her personal integrity shine through in the world of tourism marketing.
Simon Williamson is one of Australia’s best-connected and most experienced sellers of inbound tourism sales and marketing, particularly in the North Asian market.
For the past 15 years he has worked in the Australian tourism industry, primarily as Group Sales Director of the Sydney Aquarium group.
Before moving to Australia he worked with a Japanese inbound company and spent another six years working in both Japan and Hong Kong. He has a Masters degree in International Relations.
Simon’s speciality is the fast growing Asian market and he spends considerable time each year selling overseas for our clients.
He is a multilingual, dynamic and exceedingly charming operator. His rare and highly desirable depth of experience, along with his breadth of contacts, deliver outstanding results for our clients.
We were delighted to have Nathan Hou join our team in 2011.
Nathan grew up in Beijing, where his parents run a business, and where he completed a business degree before going into media sales.
Nathan says he was drawn to Australia because it seemed to be a society with fewer rules and regulations, and he arrived in Sydney in 2008. He then completed a Master of Accounting at UTS and worked as a contractor with a number of Sydney-based Chinese language publications and websites, and in direct marketing. Nathan is a Mandarin speaker with excellent English skills.
Nathan supports Simon in the North Asian markets, with a natural focus on our largest market, China. He also work across the Chinese diaspora throughout Asia and here in Australia. Nathan has in-depth knowledge of the social media used by Chinese travellers (including Weibo and WeChat) and the graphic styles that work best in the Asian world.
Together we can deploy his skills to expand our reach into the travel trade and open new sales channels to younger Asian travellers.
Contact Nathan: .
Daniel joined us in April 2014. His role is primarily to service the growing post arrival market for inbound tourists in Sydney. Daniel ensures that we continue to have a high call rate on ITOs and those Asian operators with more direct sales to post arrival visitors.
Daniel is Singaporean Chinese, now resident in Australia. His first language is English and he is proficient in Mandarin. He has a Bachelor of Business from The Queensland University of Technology and a Master of Professional Accounting from Perth’s Edith Cowan University.
Before joining Australian Attractions, Daniel spent three years in B2B sales in Sydney. He is enjoying our wonderful industry.
Cecilia Chen is our first full time sales executive in China.
Cecilia is based in Shanghai. She graduated with a Bachelor of Human Resource Management in 2011 from Guangdong Peizheng University, one of the top universities in Guangdong Province. This degree focuses on management and economics.
Cecilia has over five years’ experience in working for foreign companies. She has specialised in travel and tour sales from 2014, when she joined the Princess Cruise Line sales team in China.
Cecilia looks forward to expanding the Australian inbound tourism market with Australian Attractions and enjoying good relationships with agents.
Lina (Na Li is her Chinese name) was born in Beijing and studied at the prestigious Beijing University, majoring in advertising communication.
After graduation, Lina worked for five years with a major outbound tour operator in Beijing.
Lina has accumulated a wealth of new media and social media experience; she is proficient with Weibo, WeChat, and new social media based campaign development.
Lina is our first staffer with a background that is not in sales. Her work illustrates the strength of social media in China — essential to growing that market for Australian Suppliers. It also builds on our ‘behind the firewall’ internet strategy.